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In education, big data utilization has offered significant opportunities to support students in the era of e-learning platforms. The present research investigated the impact of big data utilization on learning management systems (LMSs) in the context of developing students' academic success. The sample consisted of 120 students of the third level of the Department of Education and Psychology in Najran University, Saudi Arabia. Participants were divided into two equal experimental groups, The first experimental group learned through using reports derived from big data analysis while studying "Research Methods" course via Blackboard; while the second experimental group studied the same course via Blackboard only, without any data analytics intervention. An achievement test, at the end of the course, was administered on both groups to assess the level of academic success. Findings revealed that integration of big data reports as intervention via Blackboard significantly enhanced learner's academic success.
Elfeky et al. (Fri,) studied this question.