Brands and Audiences: An Interview with Suzanne Persechino

Abstract: This article presents an interview between Joanna Jenkins, a creative scholar-practitioner and affiliated faculty member at Saint Joseph's University, and Suzanne Persechino, senior vice-president of revenue research at A+E Networks, on a variety of topics: the impact of media and advertising on society, strategies for brand engagement, and pathways for professional development. Persechino also highlights the role of advertising in connecting celebrities with audiences and the need for ethical influence. The discussion extends to brand monetization techniques that emphasize consumer experience and innovative engagement methods. The conversation also covers how to foster an inclusive and creative workplace culture, the importance of educational curricula that prepare students for real-world challenges, and advice for emerging professionals on how to leverage social media for career advancement. Persechino advocates for partnerships between academia and the industry, suggesting a collaborative approach for the future success of students as well as the understanding of advertising's place in society and culture.