Key points are not available for this paper at this time.
The article studies values representation peculiarities in American coaches’ motivation discourse. The research focuses on analyzing their speech tactics choices to gain the audience’s trust and indoctrinate them with necessary information. Through compiling and studying the corpus of examples the research results in specifying the notion of motivation discourse, detecting the core values of the American society and the ways to exploit them to manipulate the audience.
Gaevskaya et al. (Fri,) studied this question.