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October 11, 2025Open Access

The The Implementation Of Marketing Mix In The Empowerment Of Productive Waqf At Mooist Donuts And Milk Sidoarjo

Key Points

A 15% increase in daily revenue was achieved through effective marketing strategies and training.
Participant knowledge improved significantly, leading to better management of waqf-based enterprises.
Social media engagement doubled within two months, boosting visibility and reach for Mooist Donuts and Milk.
The program integrated Islamic economic values with modern marketing methods to empower the community.

Abstract

The implementation of an effective marketing mix is crucial for strengthening the competitiveness of productive waqf-based enterprises. This community service project aimed to enhance the managerial and marketing capacities of Mooist Donuts and Milk, a waqf business unit under the Bina Peradaban Islam Indonesia Foundation. The program involved 15 participants from three business units through activities such as needs assessment, POAC-based business management training, Canva-based branding workshops, and mentoring on the use of the Kasir Pintar application. Results showed a 15% increase in daily revenue, improved participant knowledge, and doubled social media engagement within two months. The initiative not only enhanced marketing performance but also promoted community empowerment by integrating Islamic economic values in productive waqf management

The The Implementation Of Marketing Mix In The Empowerment Of Productive Waqf At Mooist Donuts And Milk Sidoarjo

Key Points

Abstract

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