Navigating large and unfamiliar university campuses often presents difficulties for visitors, new students, and even staff, resulting in confusion, lost time, and decreased productivity. To address these challenges, this study developed the Campus Navigation Application Using Augmented Reality (AR)—an interactive, intelligent navigation tool that integrates Augmented Reality (AR) and Artificial Intelligence (AI) technologies. The system uses mobile devices to project virtual directional markers, labels, and information overlays onto real-world environments, assisting users in efficiently locating buildings, offices, and other campus facilities. The study employed a descriptive-developmental research design, incorporating both user surveys and usability testing to guide and validate the development process. The system’s quality and performance were assessed based on the ISO 25010 Software Quality Standards, particularly in terms of functionality, usability, efficiency, reliability, and compatibility. Findings revealed that the developed AR-based navigation system complied with ISO 25010 standards to a great extent, earning high ratings in user satisfaction, responsiveness, and overall usability. The application effectively improved navigation accuracy and reduced user confusion when locating destinations across campus. Overall, the study concludes that integrating AR and AI technologies into campus navigation systems offers an innovative, user-centered solution that enhances accessibility, promotes digital transformation in academic environments, and supports a more seamless and engaging campus experience. Future improvements may include expanding the system’s coverage, incorporating real-time indoor mapping, and integrating voice-guided assistance for greater inclusivity.
Pacho et al. (Sat,) studied this question.