Abstract Consumer behaviour and online retail market in North Karnataka is increasingly being determined by sustainability awareness. Environmental concerns have increased making the eco-labeling and sustainability certifications more relevant in making responsible purchasing choices. The paper analyzes the impacts of eco-labels and sustainability certifications on e-commerce purchases in North Karnataka, which is a diverse region with both agricultural and industrial diversity. Eco-labels that encompass the organic products of agriculture, eco-friendly fabrics, and eco-friendly products of energy are credible labeling of quality, transparency, and ethics of a product. With rural and urban customers showing a growing concern about the environment, certified sustainable goods are increasingly accepted in online stores. The expanded use of digital platforms is another factor that enhances the effect of sustainability certifications since it allows consumers to be more conscious of their buying decisions and ensuring that they pick products that reflect their environmental beliefs and minimized the fears of greenwashing. It is concluded in the study that eco-labeling and sustainability certifications play a major role in product differentiation, consumer trust, and e-commerce development, which are sustainable consumption in North Karnataka.
Neelu B. Gudadinni (Sat,) studied this question.