This study examines internal communication strategies in news production through a case study of the TVR 17 Program at TVR Parliament, a parliamentary broadcasting institution in Indonesia. As parliamentary news production operates within a politically sensitive and time-constrained environment, effective internal communication is essential to ensure coordination, editorial alignment, and production quality. Employing a qualitative research design with a descriptive case study approach, data were collected through in-depth interviews, participant observation, and document analysis involving producers, editors, production coordinators, reporters, and technical staff. The findings reveal that internal communication in the TVR 17 production process is structured yet adaptive, operating across four main stages: planning, production execution, quality control, and post-broadcast evaluation. Communication flows vertically, horizontally, and diagonally, enabling the production team to respond to uncertainty and rapid changes in parliamentary activities. Internal communication also functions as a collective sensemaking mechanism, allowing newsroom actors to interpret political events, align editorial framing, and maintain institutional neutrality. Post-broadcast evaluation further supports organizational learning by refining coordination routines and communication practices. This study contributes to organizational communication and journalism studies by demonstrating how internal communication strategies sustain news production effectiveness in institutional media settings. Practically, the findings highlight the importance of strengthening structured yet flexible communication systems to enhance newsroom coordination, credibility, and public trust in parliamentary broadcasting.
Nur Fadillah2 Muhammad Irfan1* (Fri,) studied this question.