A data-driven framework for new product development: Integrating QFD and FCM based on online customer reviews

Key Points

• This framework enhances product development by integrating quality function deployment and fuzzy cognitive maps based on user feedback.
• The analysis of online customer reviews reveals key themes and sentiments that inform product innovation decisions.
• Assessment using data-driven approaches highlights the effectiveness of merging QFD and FCM in understanding customer needs.
• Supports the importance of feedback in shaping product strategies; further validation is required in diverse markets.