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Unveiling Factors Impacting Social Media Reshare in Racism Discourse | Synapse
March 3, 2026
Unveiling Factors Impacting Social Media Reshare in Racism Discourse
YK
Yoongi Kim
EP
Eun Hee Park
Old Dominion University
JK
J. M. Kim
Key Points
Social media reshare is significantly influenced by user engagement and interaction, indicating key drivers.
A 45% increase in interaction correlates with higher reshare rates, showcasing the power of user involvement.
Observational analysis explores factors contributing to resharing behavior in racism discourse, revealing critical insights about interactions.
These findings highlight the importance of understanding engagement parameters, suggesting future strategies for promoting constructive discourse.
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Kim et al. (Fri,) studied this question.
synapsesocial.com/papers/69a75f65c6e9836116a2abe0
https://doi.org/https://doi.org/10.1007/s10796-025-10665-4