How AI shapes the cultural tourism visitor experience: A scoping review with a personalisation lens

Key Points

• Personalization through artificial intelligence significantly enhances the visitor experience in cultural tourism.
• The scoping review identifies key themes in how AI influences cultural tourism experiences and visitor engagement.
• Assessment focuses on how technology can tailor experiences to individual preferences, increasing satisfaction.
• Implications suggest that integrating AI may transform cultural tourism, emphasizing the need for ongoing evaluation.