Venture studios help businesses deploy talent, ideas, or resources into new ventures that can innovate in key strategic areas, and their popularity is growing despite challenges like high capital requirements and governance complexity. Four conditions must be met for such ventures to succeed: specialized talent, an internal IP portfolio, or market insights; a combination of internal assets and external capabilities; the right governance mechanisms; and a long-term commitment of time and money.
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Coelsch-Foisner et al. (Tue,) studied this question.