This study examines organizational communication practices within mobilization teams supporting data entry projects at CV Karta Wijaya Putra. The research aims to explore how communication structures, interaction patterns, and media use influence coordination and project effectiveness in a project-based organizational setting. A qualitative descriptive approach was employed to capture communication practices as they occur in daily operations. Data were collected through semi-structured interviews with project leaders, field coordinators, and team members, complemented by observations and document analysis. The findings reveal that organizational communication operates through a hybrid system that integrates formal hierarchical communication with informal, relational interactions. Formal communication provides role clarity, procedural control, and task legitimacy, which are essential for maintaining accuracy and consistency in data entry projects. However, excessive reliance on vertical communication can reduce responsiveness in time-sensitive situations. Informal communication plays a crucial role in facilitating rapid clarification, adaptive coordination, and trust-building among team members. The study also finds that instruction clarity and feedback mechanisms significantly affect task interpretation and performance, while digital communication tools enhance speed but introduce challenges related to message overload and prioritization. The study contributes to organizational communication and project management literature by providing empirical insights into how communication functions as both a structural and relational process within mobilization teams. Practically, the findings highlight the need for organizations to strengthen communication clarity, feedback systems, and digital communication norms to improve project coordination and performance.
IRWANTO1*, KHAIRUN NISSA2, MARLINA SHINTA3 (Thu,) studied this question.