The purpose of this paper is to establish the relationship between the attributes of culturally adaptive service robots and their usage intention. The paper aims to find the impact of perceived cultural intelligence (PCI), perceived cultural interactivity (PCU) and perceived anthropomorphism (PA) on cross-cultural communication competence (CCC) and usage intention (UI) towards culturally adaptive service robots. Additionally, the paper identifies the mediating role of CCC in the aforementioned relationships. Data has been collected from 265 tourists and analysed using structural equation modelling. The results suggest a significant impact of PCI and PA on CCC, as well as PCI and PCU on UI. The direct effect of CCC on UI is found to be significant. The mediation analysis shows a partial mediating effect of CCC in the relationship between PCI and PA on UI.
Motiwala et al. (Wed,) studied this question.