The increasing awareness of health and wellness has led to a growing preference for herbal and natural skincare products among consumers. Himalaya, a leading herbal skincare brand, is known for its use of ayurvedic formulation, plant – based ingredients, and natural extracts. This study aims to examine consumer satisfaction towards Himalaya herbal skincare products, focusing on factors such as product quality, herbal effectiveness, safety, price. availability and brand image. The research analyses consumer perception regarding the benefits of Herbal ingredients and their influence on purchase decisions. Primary data were collected through a structured questionnaire from users of Himalaya Herbal skincare products, while secondary data were sourced from journals, articles and company publications
SARANYA et al. (Thu,) studied this question.