This study examined the role of Regional Rural Banks (RRBs) in fostering rural entrepreneurship, non-farm employment, and household welfare outcomes in Rajasthan. Using a sample of 315 respondents from three districts—Jaipur, Bharatpur, and Ajmer, data were collected through a structured questionnaire validated by expert review. Smart-PLS was applied to test the conceptual model, incorporating constructs such as RRB credit access, financial services quality, entrepreneurship support, financial literacy, rural entrepreneurship, non-farm activities, and household welfare. The findings revealed that RRB credit access (β=0.311, p0.05), suggesting that welfare improvements require additional structural and institutional support. Reliability and validity tests confirmed the robustness of the constructs, while discriminant validity assured the distinctiveness of the measured factors.
Adesra et al. (Thu,) studied this question.