An Empirical Study on Buying Behaviour of Diners through OFD (Online Food Delivery) Platforms

Key Points

• To explore the buying behaviour of diners when using online food delivery platforms.
• Conducted surveys and interviews with diners
• Analyzed consumer preferences
• Examined the impact of various platforms on buying habits
• Identified key factors influencing buying decisions
• Noted a strong preference for convenience and variety
• Found significant differences in behaviour across demographics

Abstract