This research article examines the role of visual communication in shaping perception and public response in crisis contexts. It argues that visual media functions as a primary mechanism through which crises are constructed, framed, and understood in contemporary transnational environments. The study analyzes how visual narratives organize perception through processes of selection, framing, and circulation. It demonstrates that crises are not simply reflected but actively constructed through images that determine which aspects of events become visible and how they are interpreted by audiences. Particular attention is given to the emotional dimension of visual media. The article shows how images generate affective responses that influence attention, memory, and interpretation, shaping patterns of public engagement while also introducing risks of simplification and desensitization. The research also explores the role of visual content as both narrative and evidence, highlighting its function in documentation and knowledge production. It emphasizes the importance of context, accuracy, and interpretation in understanding visual materials within crisis environments. Special focus is placed on creative professionals, whose work mediates between events and public perception under conditions of urgency, responsibility, and risk. The article introduces the concept of strategic visibility to explain how narratives are positioned within platform-driven media systems. The study proposes a conceptual framework that defines visual communication in crisis contexts as a system of mediated perception, linking representation, emotion, and public response within contemporary digital and transnational media environments.
Artur Sukhoiarskyi (Wed,) studied this question.