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February 15, 2010Journal of Consumer ResearchOpen Access

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

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XZXinshu ZhaoUniversity of MacauJLJohn LynchHofstra UniversityQCQimei ChenFuzhou University

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Zhao et al. (2010) studied this question.

synapsesocial.com/papers/69cb246bfdd8129dd8088527https://doi.org/10.1086/651257
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