The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...

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Cite This Study

Dodds et al. (Thu,) studied this question.

synapsesocial.com/papers/69d8f9da1ab91f1400bedeec https://doi.org/https://doi.org/10.2307/3172866

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Intrinsic versus extrinsic cues as determinants of perceived product quality.1974 · 382 citations
2Essentials of Behavioral Research: Methods and Data Analysis1984 · 3,968 citations
3A Paradigm for Developing Better Measures of Marketing Constructs1979 · 12,724 citations
4Validity and the Research Process.1986 · 352 citations
5the Effect of Brand and Price Information on Subjective Product Evaluations1985 · 592 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Intrinsic versus extrinsic cues as determinants of perceived product quality.1974 · 382 citations
2Essentials of Behavioral Research: Methods and Data Analysis1984 · 3,968 citations
3A Paradigm for Developing Better Measures of Marketing Constructs1979 · 12,724 citations
4Validity and the Research Process.1986 · 352 citations
5the Effect of Brand and Price Information on Subjective Product Evaluations1985 · 592 citations