Prosocial behavior toward machines

Building on the computers are social actors framework, we provide an overview of research demonstrating that humans behave prosocially toward machines. In doing so, we outline that similar motivational and cognitive processes play a role when people act in prosocial ways toward humans and machines. These include perceiving the machine as somewhat human, applying social categories to the machine, being socially influenced by the machine, and experiencing social emotions toward the machine. We conclude that studying prosocial behavior toward machines is important to facilitate proper functioning of human-machine interactions. We further argue that machines provide an interesting yet underutilized resource in the study of prosocial behavior because they are both highly controllable and humanlike.