Purpose – The purpose of this paper is to incorporate explicitly consumer heterogeneity into market response models estimated with store‐level scanner‐data.

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Latent segmentation using store‐level scanner data | Synapse

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González‐Benito et al. (Fri,) studied this question.

synapsesocial.com/papers/69dbdf5740b636d1dda3c0ad https://doi.org/https://doi.org/10.1108/10610420810856503

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Heterogeneous Logit Model Implications for Brand Positioning1994 · 56 citations
2Representing heterogeneity in consumer response models1997 · 37 citations
3Impact of Sales Promotions on When, What, and How Much to Buy1988 · 400 citations
4Buscando segmentos latentes en el mercado: Una aplicación empírica con datos de elección de marca2000 · 6 citations
5Determining Segmentation in Sales Response across Consumer Purchase Behaviors1998 · 84 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Heterogeneous Logit Model Implications for Brand Positioning1994 · 56 citations
2Representing heterogeneity in consumer response models1997 · 37 citations
3Impact of Sales Promotions on When, What, and How Much to Buy1988 · 400 citations
4Buscando segmentos latentes en el mercado: Una aplicación empírica con datos de elección de marca2000 · 6 citations
5Determining Segmentation in Sales Response across Consumer Purchase Behaviors1998 · 84 citations