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April 1, 1977Journal of Marketing275 citations

What about Disposition?

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JJJacob JacobyCBCarol Kohn BerningTDThomas F. Dietvorst

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Abstract

What do consumers do with products once they have outlived their usefulness, and how does this relate to the purchase of replacement products?

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Cite This Study

Jacoby et al. (1977) studied this question.

synapsesocial.com/papers/69dcae9398c6111533e536a1https://doi.org/10.1177/002224297704100212
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