Truffletourism - appendix

Key Points

• The aim is to understand various facets of truffle tourism and how it is structured and promoted.
• Conducted interviews divided into eight thematic sections.
• Explored provider profiles and tourist motivations.
• Examined characteristics of the truffle tourism experience and visitor profiles.
• Evaluated business management and promotion efforts.
• Assessed visitor satisfaction and proposed new promotional actions.
• Identified key motivations and experiences valued by tourists.
• Outlined distinct characteristics of truffle tourism offerings.
• Highlighted business management strategies for effective tourism promotion.
• Evaluated satisfaction levels among visitors, indicating areas for improvement.
• Suggested new actions to enhance promotion of truffle tourism.

Abstract