Smart Hospitality: Analyzing the Impact of Artificial Intelligence, IoT, and Digital Platforms on the Modern Hotel Industry Shailesh Ghanekar Assistant Professor, Bharati Vidyapeeth College of Hotel and Tourism Management Studies Belapur, Navi Mumbai Sunil Naidu Assistant Professor, Bharati Vidyapeeth College of Hotel and Tourism Management Studies Belapur Navi Mumbai Abstract The hotel industry is undergoing a rapid transformation driven by the integration of advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and digital platforms. This study aims to analyze the impact of these technologies on operational efficiency, service quality, and customer experience in the modern hospitality sector. The research adopts a descriptive and analytical approach using secondary data from recent industry reports and academic literature. The findings indicate that AI enhances personalized guest services through chatbots and predictive analytics, while IoT enables smart room management and energy efficiency. Digital platforms further streamline booking processes, customer engagement, and revenue management. However, challenges such as high implementation costs, data privacy concerns, and technological dependency persist. The study concludes that the strategic adoption of smart technologies significantly improves competitiveness and sustainability in the hotel industry, emphasizing the need for balanced technological integration and human-centric service delivery. Keywords: Smart Hospitality, Artificial Intelligence, Internet of Things (IoT), Digital Platforms, Hotel Industry, Customer Experience, Service Innovation
Ghanekar et al. (Wed,) studied this question.