A Resource Allocation Structuring Tool for the Business Model Canvas: Proposal and Validation

Key Points

• This research aims to propose a resource allocation tool that supports entrepreneurs' understanding of resource structure and to validate its effectiveness.
• Developed a model converting rankings and budget/time allocations related to 15 resource elements into a three-dimensional index.
• Conducted content validity assessment with experts.
• Applied the tool to 67 aspiring entrepreneurs and analyzed relationships between variables based on the technology acceptance model.
• Calculated a resource structure index to examine its correlation with cognitive variables.
• Perceived usefulness significantly influenced cognitive clarity, which in turn affected intention to use.
• Cognitive clarity partially mediated the relationship between perceived usefulness and intention to use.
• The resource structure index demonstrated significant correlations with cognitive clarity and intention to use.