May 1, 1991

Market Incumbency and Technological Inertia

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Abstract

This paper uses a case study and a simple mathematical model to study the link between the incumbency and incentives to innovate and introduce drastically new products. It identifies the conditions under which fears of self-cannibalization are particularly likely to lead incumbents to soft-pedal such innovations.

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Pankaj Ghemawat (Wed,) studied this question.

synapsesocial.com/papers/69e6bb9eb487a9a7ff76b33a — DOI: https://doi.org/10.1287/mksc.10.2.161

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Authors

Pankaj Ghemawat

Vienna University of Economics and Business

Journals

Marketing Science

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Market Incumbency and Technological Inertia

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

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Authors

Journals

Actions

References and Citations

Citation Network

Connected Papers

Discussion

Also consider