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April 29, 2026International Journal of Electronic Business0 citations

Impression of perceived opportunity and perceived enjoyment on customer engagement in online buying of electronic wearables

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MRMukesh RanakotiPJPradeep Joshi

Key Points

  • To investigate how perceived opportunity and enjoyment affect customer engagement in online shopping.
  • Quantitative analysis of customer attitudes towards electronic wearables
  • Surveys assessing perceived opportunity and enjoyment
  • Evaluation of engagement metrics in online buying contexts
  • Increased perceived opportunity and enjoyment positively influence customer engagement
  • Shopping experience improvement noted in the context of electronic wearables

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Ranakoti et al. (2026) studied this question.

synapsesocial.com/papers/69f15432879cb923c4944538https://doi.org/10.1504/ijeb.2026.10077975
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Exploring the Impact among Convenience, Perceived Value, and Repurchase Intention: A Case of Chinese Electronic Products Using Online Stores2026
  2. 2Digital entrepreneurial intention: a systematic review of the literature2026
  3. 3Does online review given by actual shoppers impact brand attitude of e-commerce platforms2026
  4. 4Digital horizons: navigating the e-commerce evolution in emerging markets2026
  5. 5An effect of engagement on developing employability skills of students2026