Big Data Analytics has become a crucial technology in the modern digital era, enabling organizations to extract meaningful insights from vast amounts of data. With the rapid growth of data generated through social media, IoT devices, and online transactions, traditional data processing methods are no longer sufficient. This paper explores the major challenges faced in Big Data Analytics, including data privacy, security, storage, and processing complexities. At the same time, it highlights the opportunities that Big Data presents in various sectors such as healthcare, banking, education, and business. The study is based on secondary data collected from journals and research articles. The findings indicate that while challenges exist, the opportunities provided by Big Data Analytics significantly outweigh them, making it an essential component of modern decision-making systems.
Miss.Shweta Guru Chikmal (2026) studied this question.