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This research explores the critical role of public relations in the Indian sports industry, focusing on sponsorship and crisis management.

May 1, 2026Open Access

The Economic Role of Public Relations in Indian Sports: An Analysis of Media Engagement, Sponsorship Strategies, And Crisis Response

Key Points

This research explores the critical role of public relations in the Indian sports industry, focusing on sponsorship and crisis management.
Mixed-method approach including case studies and qualitative interviews.
Social media sentiment analysis and quantitative surveys assess PR campaign effectiveness.
Analysis of PR strategies in leagues like IPL, PKL, and ISL, and comparison with global organizations like FIFA and NBA.
Effective PR strategies led to increased fan loyalty and sponsorship opportunities.
Identified best practices include crisis preparedness and proactive communication methods.
Challenges included media sensationalism and the need for innovative approaches in the digital landscape.

Abstract

The perception, popularity, and role of sports organizations, athletes, and sponsors are all greatly influenced by sports public relations (PR). This research critically examines the significance of public relations in sports, paying particular attention to sponsorship strategies, digital world involvement, crisis communication, media relations, and brand management. With an emphasis on the Indian sports industry, the research explores the challenges of sports public relations, including media sensationalism, social media scrutiny, moral quandaries, and crisis management. A mixed-method approach comprising case studies, social media sentiment analysis, qualitative interviews, and quantitative surveys is used to evaluate the effectiveness of PR campaigns. The study examines the successful PR campaigns of Indian leagues including the Pro Kabaddi League (PKL), Indian Premier League (IPL), and Indian Super League (ISL), as well as foreign sports organizations like FIFA and the NBA. Prominent conflicts between athletes and teams are another way to look at crisis public relations. Additionally, the report lists crisis preparedness, digital media engagement, proactive communication, and honesty as best practices in sports public relations. Future advances in the industry are also discussed, with an emphasis on how audience engagement and brand management are being revolutionized by data analytics, virtual and augmented reality, artificial intelligence (AI), and athlete-driven PR campaigns. Research shows that effective PR strategies significantly increase fan loyalty, sponsorship opportunities, and crisis management. However, new issues brought about by evolving digital environments need sports organizations to employ innovative and adaptable PR tactics. The study concludes with strategic suggestions for improving PR efficacy in the Indian sports industry in order to guarantee long-term stakeholder trust and brand legitimacy.

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