Making hotels more energy efficient: the managerial perception

The boom of the tourism industry has led to a huge interest in investing largely in hotel lodgings. Tourists have become aware and started considering new and far from ordinary tourist issues, like environmental protection, waste treatment measures, energy efficiency, renewable energy, green-house gas emissions, etc. The aims of the study are three-fold: (i) to assess the application of energy efficiency practices in the hotel industry; (ii) to explore the determinants of energy consumption; and (iii) to pose valuable recommendations for boosting development of eco-friendly hotels. The research was conducted in Macedonia for the purpose of identifying the impacts of several factors of managing environmental protection practices, in the first line by measuring their current level of influence. The data were obtained by an online survey conducted among managers of three-, four- and five-star hotels and processed by descriptive statistics. The results showed that managers have high positive perceptions on environmental protection issues and pose high awareness of the benefits produced by this concept, thus supporting the European environmental impact assessment regulation. The study recommends new approaches in challenging the hotel industry to decrease the operating costs and suggests that managers are in need for better understanding of the importance of energy efficiency.