June 1, 1982

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

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Abstract

Journal Article Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions Get access Terence A. Shimp, Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 38–46, https://doi.org/10.1086/208894 Published: 01 June 1982 Article history Received: 01 August 1980 Revision received: 01 November 1981 Published: 01 June 1982

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Shimp et al. (Tue,) studied this question.

synapsesocial.com/papers/6a09369e1d1abd907d161785 https://doi.org/https://doi.org/10.1086/208894