Key points are not available for this paper at this time.
Journal Article On the Design of Choice Experiments Involving Multifactor Alternatives Get access Paul E. Green Paul E. Green Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 61–68, https://doi.org/10.1086/208592 Published: 01 September 1974
Paul E. Green (1974) studied this question.