Key points are not available for this paper at this time.
Since Twitter has emerged as one of the easiest ways of reaching people, companies started using it to advertise their products. However, creating a functional network of followers to whom to promote content is not a straightforward task. On the one side, collecting followers requires time. On the other side, companies need to establish a reputation to motivate users to follow them.
Stringhini et al. (2012) studied this question.
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