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January 1, 2000

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Key Points

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Abstract

Advertising & Society Review - Volume 1, Issue 1, 2000

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Cite This Study

Mitchell et al. (Sat,) studied this question.

synapsesocial.com/papers/6a0fc3b52badbc352afeadf1 https://doi.org/https://doi.org/10.1353/asr.2000.0010

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? | Synapse

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