Pulse nav.journalClub トレンド探索質問研究者

Download the App

Join discussions, follow papers, and never miss your next session.

© Synapse Social LLC, 2026プライバシーポリシー

ホーム探索 nav.journalClub トレンド

⌘+K

An Analysis of Information Content in Television Advertising | Synapse

January 1, 1977

An Analysis of Information Content in Television Advertising

Key Points

Key points are not available for this paper at this time.

Abstract

What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?

Like

Bookmark

Share

Cite This Study

Resnik et al. (Sat,) studied this question.

synapsesocial.com/papers/6a0feb9c2badbc352afef708 https://doi.org/https://doi.org/10.1177/002224297704100107

Like

Bookmark

Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1A Generic Concept of Marketing1972 · 1,108 citations
2Children's TV Commercials: A Review of Research1974 · 38 citations
3Is Advertising Wasteful?1968 · 17 citations
4The Impact of Television Advertising: Learning Without Involvement1965 · 1,541 citations
5How Race Affects Children’s TV Commercials1973 · 14 citations