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The purpose of this research is to explore interactive technology used in the apparel industry and to define its constituents. By doing this, an interactive technological framework is proposed that discusses technology under the interactive umbrella in the apparel industry. The presentation of this study includes detailed layout and discussions of the interactive technological framework with examples and future applications in the industry. By providing this analysis, companies who begin utilizing interactive technologies into their business strategy have a greater understanding of how they interact and improve their customer experience based on their customers’ needs and wants.
Frattali et al. (Mon,) studied this question.
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