Race and belief as determinants of behavioral intentions.

300 Ss responded, on 12 semantic and IS behavioral differential scales, to 8 stimulus persons generated by all possible combinations of the characteristics Negro-white, male-female, proor con-civil-rights legislation. They also rated 35 political and civil rights issues on semantic differentials. A factor analysis of Ss, based on the covariances of their responses to variables, denned 11 types of Ss. 2 of these types were strongly prejudiced. One type of S showed conventional prejudice; they were extremely sensitive to the race component when responding to the stimulus persons. Ss of the other type showed prejudice; they were particularly sensitive to the beliefs of the stimulus persons. The relative importance of the race and belief components varied systematically with the degree of intimacy implied by clusters of behaviors which the Ss indicated they were willing to undertake with the stimulus persons. Thus, the Ss' behavioral intentions are a function of both personality and the type of behavioral intentions involved .