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The identifiable victim effect refers to people's greater helpfulness towards personalized, single victims compared to aggregated, statistical victims. A field study tested recent claims that analytical processing might undermine support for identified victims by suppressing emotional responses (Small, Loewenstein, more-analytic processors showed no differences. Self-reported emotional responses, however, did not support an affect-mediated account of these effects. Use of proportional reasoning strategies is discussed as a possible alternative account of current and past findings.
Friedrich et al. (Fri,) studied this question.