The Strategy Concept I: Five Ps for Strategy

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Abstract

Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions—strategy as plan, ploy, pattern, position, and perspective—and analyzes how these definitions interrelate.

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Cite This Study

Henry Mintzberg (Thu,) studied this question.

synapsesocial.com/papers/6a109388e1a472cb5efd271d https://doi.org/https://doi.org/10.2307/41165263

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Journals

California Management Review

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