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In the past, marketing research has largely been restricted to tactical questions. However, with the advent of new techniques, marketing research can contribute directly to the development of strategic alternatives to current product marketing plans.
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Richard M. Johnson (Mon,) studied this question.
synapsesocial.com/papers/6a109c06d478ddac0ffd4585 — DOI: https://doi.org/10.1177/002224377100800101
Richard M. Johnson
United States Department of Agriculture
Journal of Marketing Research
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