Hispanic Immigrant Entrepreneurs in the Las Vegas Metropolitan Area: Motivations for Entry into and Outcomes of Self-Employment

This study examined business ownership among foreign-born Hispanic entrepreneurs. Through semistructured face-to-face interviews, the researchers examined motivations to enter business ownership as well as different business practices and the possible relationship between these practices and viability. It appears that in the Las Vegas metropolitan area, pull factors have a stronger impact on entrepreneurship than do push factors, drawing individuals into entrepreneurship. In addition, the importance of preparing a business plan and investing in advertising for business viability is identified.