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Journal Article Choice Strategy in a Difficult Task Environment Get access Roger A. Formisano, Roger A. Formisano Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard W. Olshavsky, Richard W. Olshavsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Shelley Tapp Shelley Tapp Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 474–479, https://doi.org/10.1086/208891 Published: 01 March 1982 Article history Received: 01 October 1980 Revision received: 01 August 1981 Published: 01 March 1982
Formisano et al. (Mon,) studied this question.