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Content of corporate Web pages as advertising media | Synapse

March 1, 1998Open Access

Content of corporate Web pages as advertising media

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Abstract

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Cite This Study

Salam et al. (Sun,) studied this question.

synapsesocial.com/papers/6a10ead9326831f8a264864f https://doi.org/https://doi.org/10.1145/272287.272325

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1An Analysis of Information Content in Television Advertising1977 · 539 citations
2Consumer information cues in television advertising: A cross country analysis1983 · 20 citations
3Characteristics of TV Commercials Perceived as Informative1982 · 174 citations
4Analysis of Information Content in U.S. and Japanese Magazine Advertising1986 · 141 citations
5Information Content in Television Advertising: A Replication and Extension1991 · 77 citations