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Architecture and media technology is melting into each other, and buildings are turning into becoming media infrastructure. Following Sharon Zukin's suggestions on how to interpret urban change as social and cultural change, the article discuss how our new electronic landscapes mediates, both symbolically and materially, between the socio-spatial differentiation of capital implied by market and the socio-spatial homogeneity of labour suggested by place. The focus is set on how large media corporations are presently developing building projects where the use of screen technology is an important element. These projects are analysed as reflecting shifting corporate and cultural ideas about the relations between media and society: a new material and symbolic relation between constructed spaces for symbolic creativity in the global audio visual industry and global urban centres. As with all "new" technologies, the convergence of buildings and media technology has been envisaged for some time; what is new is not necessarily the idea, but the ways in which current technology makes it possible. As the technological possibilities of urban screens unfold, we become able to analyse their social and cultural consequences more fully.
Tore Slaatta (Mon,) studied this question.