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August 1, 1999Strategic Management Journal

Constructing competitive advantage: the role of firm–constituent interactions

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VRViólina RindovaCFCharles J. Fombrun

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Rindova et al. (1999) studied this question.

synapsesocial.com/papers/6a12d1f8257f24f1de9e5a36https://doi.org/10.1002/(sici)1097-0266(199908)20:8<691::aid-smj48>3.0.co;2-1
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