Key points are not available for this paper at this time.
This paper presents a description and an empirical evaluation of a new stochastic model of brand choice, the new-trier model, developed to model the purchasing process following the first purchase of an unfamiliar (to the purchaser) brand. Empirical analysis and model refinement yields several interesting insights into consumer decision processes. Several managerial applications of the model are considered.
David A. Aaker (Thu,) studied this question.