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Convenience stores in Taiwan discard over 500 metric tons of food each month, with 80% of it being near-expired. Despite this significant waste, consumer-perspective research addressing the issue remains limited. This study aims to investigate consumer behavior toward near-expired convenience store meals using the value-attitude-behavior (VAB) model. It examines how consumer values (altruism, app convenience, and monetary savings) influence emotional and rational attitudes, which in turn affect intentions to purchase meals, download related applications, and reduce food waste. Based on 222 valid online survey responses, the results indicate that altruistic and monetary values enhance both emotional and rational attitudes, whereas app convenience value primarily strengthens rational attitudes. Emotional attitudes significantly influence intentions to purchase meals, download the app, and reduce food waste, while rational attitudes primarily encourage app downloads and willingness to reduce food waste. Implications for advancing sustainable food waste education are also provided.
Hsiao et al. (Mon,) studied this question.