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Advocates of CSR argue that transparency and accountability are essential components of a successfulsustainability strategy. In this context, sustainability reporting is one such tool for communicating organisationalperformance with respect to organisational CSR practices. This empirical paper examines the connectionbetween such reporting practices and corporate performance from a stakeholder perspective. Using a sample of141 respondents, comprising 21 corporate managers; 55 corporate employees and 65 consumers and investors,this study examined the connection between sustainability reporting and corporate performance. Four hypotheseswere formulated and tested in the study. In addition to descriptive statistics, Kolmogorov-Smirnov (K-S), OneSample t-test and Multiple Regression Technique (MRT) were used in analyzing the primary data. The results ofthe data analysis showed a positive connection between sustainability reporting and corporate performance. Bothconsumers and investors were inclined to product purchase of green corporations. This would have the dual effectof increased market share and market capitalization of the companies. Employees were inclined to work in greencorporations safeguarding their interests and healthy work environment. And corporate managers agreed that costof recycling was generally cheaper than new purchase. Based on this, the study recommends the adoption ofsustainability reports for organisations seeking sustainable corporate performance. The improved transparency andaccountability levels of traditional financial reports through inclusion of TBL principles could serve as a labyrinthsafeguarding corporations against legal hassle and surmounting stakeholder pressure. Thus, ultimately leading toimproved market share, improved employee motivation and reduced labour turnover in such organisations.
Ekwueme et al. (Wed,) studied this question.
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