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Journal Article Optimal Stimulation Level and the Adoption Decision Process Get access R. A. Mittelstaedt, R. A. Mittelstaedt Search for other works by this author on: Oxford Academic PubMed Google Scholar S. L. Grossbart, S. L. Grossbart Search for other works by this author on: Oxford Academic PubMed Google Scholar W. W. Curtis, W. W. Curtis Search for other works by this author on: Oxford Academic PubMed Google Scholar S. P. DeVere S. P. DeVere Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 2, September 1976, Pages 84–94, https://doi.org/10.1086/208655 Published: 01 September 1976
Mittelstaedt et al. (Wed,) studied this question.