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Abstract The purpose of this study is to look for factors, indicators, and build a model of readiness for effective and efficient implementation in order to answer the problems that arise at PT XYZ related to the readiness of Customer Relationship Management (CRM) implementation. The research method used is the method of collecting data by observing, interviewing, and distributing questionnaires to respondents using the CRM Value Chain theory as a conceptual framework and the research method used in this research is factor analysis to process data obtained from questionnaires. In this study managed to get new factors along with the constituent indicators of these factors as well as an ideal readiness model. It can be concluded that factors related to the readiness of implementing Customer Relationship Management among others are Customer Service Information, Customer Relations Value, Lack of Service and Communication.
Sardjono et al. (Sat,) studied this question.
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